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about me

hi, i'm isabel and i love telling stories

Born and raised in Venice, CA, I've made my way up the coast and am so happy to call the PNW home. I'm inspired by personal storytelling, multimedia journalism, short form documentary video, contour drawings, and bright colors. I love to think outside of the box and find new ways to approach both design and visual storytelling and explore avenues to merge the two. If this sounds interesting to you, reach out! I'd love to help you on your next project. 

Photo of Isabel Lay

expertise

photojournalism, digital storytelling, strategic communications, digital ads, graphic design, videography, creative direction

experience

senior digital creative manager

Fuse Washington

visual storytelling intern

ActionSprout

digital campaigns manager

Fuse Washington

graphic design & photography intern

Downtown Bellingham Partnership

graphic designer

Klipsun Magazine

communications specialist/design lead

King County Public Health

tools

Photoshop & Lightroom 

InDesign & Illustrator

Premiere Pro & After Effects

Photography & Videography

AP Style & Writing

Race Class Narrative Digital Boot Camp

A/B Testing & Digital Analytics

Social Media Management

Short Form Video (Tik Toks/Reels)

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